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Tory Shulman: You all know I am
big on talking about mental health,

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the stigma, the personalization
of it, and I'm not the only one.

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So our next guest, which I'm so excited to
have, they love to talk about it as well.

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Jessica and Joy from the Jefferson
Center, join us today to talk about how

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you can become a hope hero, which sounds.

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Awesome.

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So Jessica, to start us off,
tell us more about the Jefferson

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Center and what you all do.

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Jessica: Sure.

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Jefferson Center is a comprehensive
mental health and substance

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use treatment provider.

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We've been around for over 67 years

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Tory Shulman: Oh my word.

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Jessica: And serve over
27,000 people a year.

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Wow.

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We started in Jefferson County and
we've grown now to serve the mountain

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communities, people along the front range.

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Tory Shulman: Wow.

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Jessica: Even broader metro Denver area.

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Tory Shulman: Wow.

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Jessica: We have a really talented,
dedicated team of clinical professionals

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from therapists, psychiatrists,
psychologists, and even pharmacists.

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We offer housing solutions and other
wraparound supports to support.

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Tory Shulman: Wow, you
are doing beautiful work.

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Yeah.

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That is beautiful work.

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Unbelievable.

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So, joy, you recently launched
the Be A Hero campaign.

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Tell us all about it.

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I wanna know.

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Joy: So be a hope hero
is a grassroots movement.

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We publicly launched it just
last week, September 15th.

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Tory Shulman: Oh, MAs.

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Joy: And, uh, thank you.

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This, this movement is really to rally
individuals locally owned businesses and

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mission driven companies to come together
to protect mental health services.

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Tory Shulman: Wow.

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Joy: Um, so many of the services that
Jessica outlined are ones that we know

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our community depends on every day.

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And we wanna make sure that those
services continue to be accessible.

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To everyone.

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Tory Shulman: You're spreading the word.

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This is, you're doing really good work.

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So Joy, how can someone like
possibly me get involved with this?

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Joy: Um, I'm so glad that you asked.

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Um,

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Tory Shulman: we have a box here.

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Joy: We have a box here.

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Um, as I said, it's a grassroots movement,
which means we need everyone involved.

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And the beauty of a
grassroots campaign is that.

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People can get creative.

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Yeah.

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And we need everyone's brilliant
brain power to support us.

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So if you're a locally owned business
and you wanna get involved, perhaps

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you have a fundraiser for us.

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Tory Shulman: Nice.

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Joy: Um, and maybe we know that
the economy always fluctuates and

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so it's not always about monetary
donations and sponsorships.

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It's about continuing the conversation.

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Tory Shulman: Yes.

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Joy: It's about reducing the stigma.

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Yes.

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Being open to talking about mental health,
to talk about what brings you hope.

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Yes.

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And how can I bring someone hope each day?

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Tory Shulman: Yes.

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Joy: And if there are opportunities to
partner in a financial way, we have so

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many options through our website, through
these are little be a Hope Hero kits,

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which this one is for you because, oh.

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Talking about mental health makes
nine news and cocoa a hope hero.

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Tory Shulman: Oh, that's wonderful.

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So what do we get in the box?

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Okay.

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Joy: There's lots of goodies in the box.

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The first is a window decal.

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Tory Shulman: Oh, I love that.

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Joy: And this is for local
businesses to really signal

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that they're in the movement.

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They're a part of this campaign.

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Tory Shulman: Lovely.

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Joy: And they wanna support it.

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At business registers, if there
are individuals who also wanna

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get involved and maybe they don't
wanna go on the website to make a

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donation, they could go to the site.

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Tory Shulman: Turn this, this way.

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Thank you.

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There we go.

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Keep going.

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Oh, thank you.

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You're welcome.

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I see this.

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Joy: And they can make a donation
and get one of these buttons.

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Tory Shulman: Oh, I love the Jessica and
I are wearing, oh, look how fabulous.

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Joy: Which be a hope hero.

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Kindness is a superpower.

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Tory Shulman: That's true.

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Joy: Then each of the kits also includes
other swag, like a hope hero hat.

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This one, this one for you.

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Tory Shulman: I'm wearing.

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That is great.

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Joy: And a little goodie bag.

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Um, as well as some talking points
so that people, if they're not sure

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how to talk about mental health.

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If they're not sure how to
talk about Jefferson Center, we

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provide all of that for them.

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Tory Shulman: That's fantastic.

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'cause sometimes just starting is hard.

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You know what I mean?

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Mm-hmm.

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If you're a business that's never
done that before, this is a way in.

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Which is beautiful.

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Um, we also wanna continue to see the
impact that the community has in Colorado.

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How is the Be a Hope Hero
campaign keeping this going?

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Joy: Mm-hmm.

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Hope.

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The amazing thing about hope is
that it can be little or big.

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Um, we have been going around recently
to public avenues asking like students,

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for example, down at the college
campuses, what brings you hope.

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Yeah.

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And a student said, every morning
when I wake up, I'm filled with hope.

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Oh.

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'cause it's a new day.

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Tory Shulman: Wow.

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Joy: And I think about all
these small ways that we can

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provide hope to one another.

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And our hope with this, our
hope with this campaign is.

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As we talk about it, that it'll spread

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Tory Shulman: Yeah,

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Joy: as much as possible through even
our social media campaigns where we can

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highlight people who are hope heroes.

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Yeah.

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And any, anyone has the possibility
to be a hope hero, no matter your age.

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If you're a small student, if you're
the owner of a larger corporation.

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Tory Shulman: It's for everybody.

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Joy: It's for everybody.

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Tory Shulman: That's so important to hear.

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Jessica, are you, uh, by any
chance looking for volunteers?

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Jessica: Yes.

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Tory Shulman: Because this
sounds like I wanna be one.

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Jessica: Yes.

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Thank you.

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Tory Shulman: So talk to us about that.

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Jessica: Yeah.

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We love working with volunteers, like
I said throughout all of our programs

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we have some homes and residential
programs and so in that way people can

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join up with their coworkers or friends
and help us freshen up our facilities.

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So there's always opportunities, painting,
helping with landscape or other upgrades.

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And then we have as part of this
several fundraising events coming up.

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Tory Shulman: Amazing.

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Jessica: So at Gala we have a 5K walk.

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We rely on volunteers to help us
with tabling at that event, and then

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also logistics throughout the day.

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So we deeply appreciate the help
of volunteers and we couldn't

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do what we do without 'em.

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Tory Shulman: Wow.

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I love this campaign.

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I love everything about it.

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To learn more about donating or join the
Be a Hope Hero campaign, all you have

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to do is log onto jcmh.org/hope-hero.

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They sponsor today's segment.

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Thank you both.

